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What is it clings to? To do this, you need to understand all the interests of the user. Advertising to attract new users is becoming more expensive every day. Even billions, potentially. Using offshore and various tricks of the company allow players not to pay taxes. The lower the bet, the easier it is to attract new audiences and keep them. Except for the collection of data is not limited to the case. Is the era of super-profits over? However, for developed markets, this approach also works well. Nobody likes to pay taxes. And then Big Data comes to the rescue. For a long time, the European market was considered the most attractive for online gambling. More and more companies come to the gambling market and try to snatch their piece of the pie. The government is tightening industry regulation. But recently, governments of various countries have been tightening regulations in this area. The cost of attracting each new player is increasing. The media are eagerly clinging to this topic. With each passing year, more and more states legalize online betting. But to create conditions in which the player gets used to the bookmaker or casino and not in a hurry to look for other options, it is quite possible. These are just a few of the questions that need to be answered. Or minimize them. It is also realistic to explain this to the players. Thus, representatives of the gambling business will form a positive image in the eyes of the authorities and the law. For example, this has already touched the UK market. Also, in many European countries, there is a declining trend in the interest of gamblers. Yes, as a result, you will earn less on a few players. In countries where the average citizen earns no more than a dollar a day. And there are millions of non-rich players. As well as stagnation. And gambling is no exception. But you will earn on those thousands of customers, which you get as a result of the fact that the government will not tighten the requirements for online casinos. To which calls for action he reacts best? Even if your license and legal status allow you to avoid paying taxes in certain countries, it is still better to pay. Which will then spread out between all companies? In many countries, they account for a significant share of the budget. Superprofits are probably still ahead of us. Some severe cases of ludomania get a big resonance in society. If we make this activity safe for society and profitable for the state, then, in the end, everyone will win. Right up until the games are blocked and these citizens are entered in special registers. Not in the interest of short-term profits. All this leads to a slowdown in the growth of the industry. Consequently, it is necessary to increase LTV Lifetime Value β€” the amount of revenue that the client brings for the entire time he is on the site in the application. Many bookmakers have long understood this and are successfully operating in the markets of Africa and Southeast Asia. The problem is that few people want to get acquainted with this information. LTV can be increased due to two factors: to make the client spend more for each session; to make the client return to the site as long as possible.{/INSERTKEYS}{/PARAGRAPH} Statistics say that the proportion of people with pathological dependence on gambling does not change over time. {PARAGRAPH}{INSERTKEYS}And this is not VR, Blockchain, Big Data, and other high-tech things, about which we wrote in the article Trend of the gambling business in So, what kind of trends are these:. Gambling has been going on for thousands of years. But what will happen if we act in the long-term interests of all nations? Subsequently, wishing to try his luck, he can switch to a larger bet. What interface do elements cause difficulty with navigation? What is this nonsense? Technically, it is not difficult to collect tax on winnings. How does he behave on the site? The general trend is to become as transparent to the state as possible. Than to lose them all. People will always want to try their luck. Why is this a problem for casinos? It contains tips on how to avoid gambling addiction. These trends offer companies to invest more in research, reduce rates and give more money in taxes. Society calls for a boycott of gambling. In many countries of Asia and Australia, the work of bookmakers and online casinos is also becoming more complicated. The first one is not easy to do. All this is good for keeping the users. Against this background, the progress towards legalization and more flexible regulation of the U. Understanding the audience and working with the client card Advertising to attract new users is becoming more expensive every day. Any business these days needs to collect as much customer data as possible. You need to analyze them, identify patterns, find bottlenecks. If every casino and bookmaker can identify ludomans at an early stage, they can take action. How do you do that? Ludomans must have similar patterns of behavior with which to calculate them. Another promising market in South America. And the taxes on winnings are often very high. If a person knows that he can have fun all night long for a modest sum, then he is more likely to choose it is gambling, not another type of entertainment. Recent actions of regulators on gambling in different countries clearly show that the government is interested in gambling revenues. Once again, Big Data and modern machine learning technologies come to the rescue. The challenge is to identify these patterns, test them and create a system to identify ludomans. Not at all. And to capture these markets is worth as early as possible before competitors do it.