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casino operator Caesars Entertainment agreed on Wednesday to buy British-based gambling group William Hill for 2. firm may not have the appetite for a deal for now. Jefferies analysts said the prospect of a bid battle with Apollo had faded due to the threat of Caesars terminating the joint venture if its deal failed.{/INSERTKEYS}{/PARAGRAPH} Its UK rivals include GVC, which owns the Ladbrokes brand, as well as Flutter Entertainment. 関連記事 With the board backing the deal with Caesars, market pricing now indicates investors expect the pence per share takeover by the U. It could sell the UK assets to private equity group Apollo, sources told Reuters this week, and if that failed, launch an auction process. Shares in William Hill, which already offers sports betting in Caesars casinos in the United States, hit a two-year high of pence on Friday after the British company said it had received separate takeover offers from Caesars and Apollo. sports-betting market. Online gaming firm said it would be interested. Long the preserve of informal bookmakers, sports betting in the United States is growing rapidly after a landmark ruling in and gambling companies are reaching out for European expertise to back expansion. operations, including more than 1, UK betting shops, and said it would integrate the U. William Hill shares were last down 0. The U. {PARAGRAPH}{INSERTKEYS}Tanishaa Nadkar 3 分で読む Reuters - U. Stifel analyst Bridie Barrett, meanwhile, said she viewed a tie-up between Caesars and as increasingly likely in the medium term, but added the U. business into Caesars with few, if any, job losses. In Britain, William Hill has closed more than betting shops after new regulations limited the maximum stake on lucrative gaming machines. company to go through.